Miller: Wearing Her Tag With Pride!

Since we launched our small-but-beautiful 10:10 tags a few weeks back, they've been selling like hotcakes as literally thousands of you snap them up here.

Our little bits of recycled Boeing 747 are fast becoming the must-have fashion accessory of the summer, as the fashion press whips itself into a frenzy and celebrities including Daisy Lowe and Hugh Fearnley-Whittingstall don them to show their commitment to cutting their carbon emissions.

Well, now we've learned the tag is hanging from the wrist of one of the biggest trendsetters in the country, actress Sienna Miller, who wrote to 10:10 today to tell us just how great she thinks the tag is.

"Reducing your carbon footprint needn't be hard work," she says. "A change as small as turning your thermostat down one degree, recycling clothes, or buying the 10:10 tag and wearing it with pride can make a huge difference."

We couldn't have put it better ourselves, Sienna - welcome aboard!

Photo: James King

posted by Jonathan Bown