It’s not always easy to make the right choice at the checkout. By the time something lands in your shopping bag, the carbon that’s gone into making, growing or shipping it – its embedded emissions – are invisible and outside your control. But getting to grips with this bit of your footprint can make a huge difference, so it's worth a try. 10:10-style shopping is all about:

• Using simple rules of thumb to help you work out which products are treading lightly, and which are hiding dirty secrets
• Discovering the best ways to borrow, swish and swap your way to a low-carbon life
• Sharing your best finds with other 10:10ers, and getting your business or organisation switched on to smart procurement

Start here

If you're not sure what to look for, our five golden rules for 10:10 shopping should be your first port of call.

Learn more

If you've ever wondered exactly how much carbon is involved in making a pair of jeans or a pint of milk, you might like Mike Berners-Lee’s new book, How Bad are Bananas: The Carbon Footprint of Everything. Totting up the climate impact of everything from a text message to a car crash, the book (which was edited by 10:10's very own Duncan Clark) strikes is a fun and easy read that strikes a nice balance between information and entertainment. A great next step for the carbon-curious shopper.