Meanwhile, Lighter Later’s been going down an absolute storm online. The idea’s spreading like wildfire across Twitter (or “the tweetsphere” as one colleague insists on calling it) and our Facebook following is doubling by the hour. The best bit, however, is the incredible response from our new supporters, best summed up by Jake Bland on the Lighter Later Facebook page: “The more i think about it the more i think ‘why dont we do this already?!’ Its one of the rare occasions where a Facebook page/group seems like a good idea and/or is useful in some way. I fully support.”