10:10 success stories

A blaze of digital glory for the first businesses and organisations to cut their carbon by 10% or more

In summer and autumn 2010, the first businesses and organisations to finish their 10:10 "action year" started reporting their savings and letting us know how things had gone for them. Following are a selection of the success stories to date. Drum roll please…

21%Department of Energy and Climate Change

The bulk of DECC's savings came from moving staff from desktop to laptop computers and overhauling the IT cooling system so it was no longer necessary to refrigerate an entire floor of the building to keep the servers cool. Further savings came from changes to the department's heating regime – a new schedule for water and space heating cut gas consumption by 50%.


thirty percent

British Embassy Montevideo


For the British Embassy in Montevideo, Uruguay, signing up to 10:10 was a real challenge as the outpost had already made substantial energy savings and reductions to its CO2 emissions, thanks to FCO green initiatives. However, there were still cuts to be made – not least a 12% reduction in heating oil use through improved insulation and temperature regulation.

"Internally we want all staff members to be recognised for their efforts and externally we want everyone to know that 10:10 is possible!"


10 percent

MWB Consultancy 


A big part of MWB's saving came from switching IT hardware to more energy efficient units. The team are also taking the train to off-site meetings, and planning their calendar to best utilise the train timetable and minimise journeys.

"It takes a little bit of organisation, that's all really. You don't have to change your business model, just be a bit smarter."


14 percent

Crown Worldwide Group 

Crown Worldwide made its carbon cuts by reducing electricity, paper use and staff travel. The company has also kept employees up to date with quarterly reports, meaning everyone's in the loop. 


British High Commission Abuja 

For its 'Turn It Off' campaign, the British High Commission Abuja slashed emissions by minimising the use of air conditioners. External temperatures are well in excess of 30ºC for most of the year, but by closely monitoring the temperature in each room the commission was able to make sure the air conditioning units never took the mercury below 24ºC, cutting energy bills and contributing to their 22% cut.



The National Museum of Science and Industry 

A three-year plan of initiatives across the National Museum of Science and Industry to improve environmental performance focussed on communication with staff – a key factor in any organisation's emissions reduction plan.



Cranfield University


Cranfield set up green teams made up of staff and students to get everyone involved. Next year they'll be integrating the two groups, so watch this space!



British Embassy Buenos Aires 


Cutting back on flights slashed the embassy's CO2 emissions by 25.6% alone, and video conferencing is now used much more. There were some quick wins, too: installing motion sensors and turning off air conditioning fans over night helped massively, as did getting ideas from staff and closely monitoring progress. Read more about British Embassy Buenos Aires' efforts here.



Hall For Cornwall


Hall For Cornwall's approach is less about big-win projects and more a sustained focus on best practice and management of resources. It certainly worked: a 40% reduction in gas consumption was the biggest saving and was achieved relatively easily: measure, record, analyse, adjust, measure, record, analyse, adjust, measure … you get the idea!


British Embassy Romania


The biggest reduction opportunities for the embassy were in the fields of grid electricity and flights. To maximise savings in these areas the embassy reduced its use of air conditioning, educated staff to switch off electronic appliances and lights when leaving a room, organised in-house trainings for staff instead of sending them to a training centre and much more.

The embassy also got the local community involved by organising a “be a 10:10 Agent” competition, inviting participants to identify local energy waste and send in ideas on how to save energy in their cities. The first prize was a cool 10:10 bicycle.

Click here for more information on how the competition worked and here to discover the winner!


British Embassy Quito 


Some very simple steps helped the embassy with its 10:10 saving. Staff held more virtual meetings and adopted flexible working to reduce travel emissions. Incandescent light bulbs were replaced with energy-saving ones, while a collection system helped keep water consumption down.




The Campaign to Protect Rural England (CPRE) had already done a carbon audit in late 2008, providing a useful starting point for its 10:10 effort.

CPRE is based in a serviced office, which prevented it from installing permanent energy saving measures. Most of the organisation's 10% reduction therefore had to come from behaviour change and a touch of IT wizardry – by making better use of existing assets it managed to shut down several servers! Having hit the 10:10 target, CPRE is now working with the building owner on energy efficiency improvements for the future.

Is your organisation a 10:10 Hero?

We'd love to give you a mention. Just put your baseline and action-year data into your unique 10:10 carbon tool and add a few words about how you made your savings. If you've lost the link to your carbon tool, just email baseline@1010uk.org and we'll resend it to you.

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