Friday 28 May, 2010: Visitors to this year’s Hay Festival could be travelling home the proud owners of a Picasso or an original artwork by Antony Gormley, thanks to an exciting fundraising initiative from environmental campaign 10:10.

The Great Modern Art Tombola will see tens of thousands of pounds worth of art up for grabs, donated by a host of well-known artists. Purchase of a £10 ticket will give a 1 in 250 chance of winning a genuine piece of modern art with an average value of £2,000 – although some of the pieces are worth considerably more. The tombola will raise vital funds
for the day-to-day running of 10:10, which is working with individuals, businesses and organisations to help them cut their carbon emissions by 10% within a year.

Back in September 2009, to coincide with 10:10’s launch, and in partnership with The Guardian, 17 artworks were donated to the campaign, under the banner ‘Postcards To The Planet’. The works range from uplifting messages of hope, to direct calls to action, to projections of a bleak dystopia should mankind fail to curb climate change.

In addition to Gormley, a number of other Turner Prize winners will feature in The Great Modern Art Tombola, including Howard Hodgkin, Richard Long, Martin Creed and Jeremy Deller. A series of original screen prints by Picasso have also been donated to the draw by Frederick Mulder, while Darren Almond and Humphrey Ocean have contributed pieces too.

10:10’s Great Modern Art Tombola can be found beside the Ascaris Cafe (adjacent to the Oxfam venue) throughout the Hay Festival Of Literature in Hay On Wye. The tombola, which will open at 10.10am on Saturday May 29, and run until Sunday June 6, will be situated in a custom-built eco shelter designed by RRA Architects. Visitors to the tombola will also be able to sign up to the 10:10campaign and purchase an iconic 10:10tag, recycled from a retired jumbo jet and sold to raise funds and awareness of 10:10.

Campaign director (and author of Change The World For A Fiver) Eugenie Harvey says: “We’re really excited to launch our Great Modern Art Tombola at Hay. 10:10 has strong links to the festival – the campaign was dreamt up on the train back from Hay last year, when our founder Franny Armstrong and Ed Miliband chewed the fat over how to get people to take immediate, practical and achievable action on climate change. A year on, we hope to welcome as many of the 100,000 festival goers at Hay to the tombola as possible, some of whom will leave as the proud owner of a magnificent piece of modern art."

On Tuesday June 1 at 9am, Eugenie, along with 10:10’s strategy director and environmental author Duncan Clark (The Rough Guide To Green Living), and carbon expert and author Chris Goodall (How To Live A Low Carbon Life), will be taking part in a panel discussion at Hay called 10:10 – Halfway There. The trio will be discussing 10:10’s progress so far, future plans, and give tips on how to cut your 10%.

Artworks under the ‘Postcards To The Planet’ banner:

1. Jeremy Deller – Barbecue Summer Highbury Fields
2. Michael Craig-Martin – Toxic
3. Cornelia Parker – Poison & Antidote Drawing
4. Harland Miller – Blackpool Coastal Erosion – It’s Not All Bad News
5. Richard Wentworth – Weather
6. Tom Phillips – A Page From Humument
7. Phil Collins – Untitled 
8. Richard Long – Shadows And Granite
9. Maggi Hambling – Melting Ice Cap
10. Antony Gormley – FRONT  
11. Vivienne Westwood – +5°C
12. Marc Quinn – The Unnatural World
13. Howard Hodgkin – Help
14. Bob & Roberta Smith – The Climate Needs You
15. Tacita Dean – Drowned National Gallery
16. Martin  Creed – Work No 88
17. Audrey Niffenegger – Too Little Too Late

Additional donated artworks:

1. Humphrey Ocean – Biashara St
2. Darren Almond – Midnight Mousetrap Green
3. Picasso – Exposition Vallauris 1951
4. Picasso – Exposition Vallauris 1952
5. Picasso – Exposition Vallauris 1953

ABOUT 10:10

10:10is an ambitious project to unite every sector of British society behind one simple idea: we work together to achieve a 10% cut in the UK’s carbon emissions every year.

10:10 was conceived by the team behind climate blockbuster The Age Of Stupid and is run by a small independent team, supported by an army of volunteers and a dream team of partner organisations including Comic Relief, the Energy Saving Trust, the Carbon Trust, the Public Interest Research Centre and many more. Low-carbon printer manufacturer Kyocera Mitaand Eaga, the UK’s largest supplier of heating and renewable energy, were the campaign’s original sponsors.

It’s easy to feel powerless in the face of a huge problem like climate change, but by bringing individual actions together under one banner, 10:10 enables everyone to make a meaningful difference. Launched in September 2009, the campaign has, to date, garnered the support of over 70,000 individuals and more than 2,500 businesses, including household names such as Sony, Adidasand Microsoft.  In addition, celebrities ranging from Sienna Miller to Bill Bailey to Daisy Lowe have all voiced their support.

10:10 has been making waves in both central and local government, with the Conservative–Liberal Democrat coalition agreeing to cut emissions by 10% within days of coming to power, and 43% of the UK currently covered by a council signed up to 10:10.

Each month 10:10 focuses on different ways to reduce your carbon emissions, offering expert advice on everything from insulation to recycling. In addition, 10:10 has joined forces with 350.org – who last year orchestrated 5,200 environment events in 181 countries – to coordinate the biggest-ever global day of action on climate change, on October 10, 2010 (10:10:10).

For further information visit: www.1010uk.org