PRESS RELEASE
9^th April 2010
10:10 GOES GLOBAL
– and gets set for a momentous day of
climate change action on 10:10:10
 
Barely two months into 10:10’s campaign to cut Britain’s carbon emissions, Oscar winner and Nobel Peace Prize laureate Al Gore declared 10:10 “brilliant” and expressed a desire to see it take off in the USA. Now 10:10 is going to make Al’s wish come true, as it shifts gear from UK-centric activism to become a worldwide standard-bearer in the fight against climate change – with the launch of 10:10 Global.
 
By going global 10:10 will be extending its unique ethos – along with its simple, contagious idea of asking people to cut their emissions by 10 per cent starting in 2010 – to more than 30 countries including the USA, India, France, Germany, New Zealand and China.
 
In some countries 10:10 will be led by established NGOs such as Greenpeace, in others by local heroes such as Yann Arthus-Bertrand (best known for his cult series of ‘Earth from Above’ aerial photography books), who’ll be leading the charge in France. In China, there have been hints that the Chinese Government itself may be interested in rolling out 10:10 to its 1.3 billion citizens. That’s a lot of 10 per cents.
 
10^th of the 10^th, 2010
 
10:10, in collaboration with international campaigning organisation 350.org, will hold the biggest day of climate change action the world has ever seen, on October 10of this year (aka 10:10:10). That very elegant date is six months away, but already more than 800 local groups as far flung as San Francisco, Dunedin(NZ) and Kenya have committed to mark it by staging parties-slash-eco-workshops – which promise to be far more constructive affairs than your average placard-wafting protest.
 
October 10, 2010 is ideally timed for maximum impact at the crunch COP16 summit in Mexico – November’s follow-up to Copenhagen, where world leaders get a second (and, the science warns, final) chance to forge a meaningful agreement on global carbon emissions.
 
Franny Armstrong, 10:10’s founder and director of ‘The Age of Stupid’, says a worldwide Day of Action on 10:10:10 will perfectly illustrate, for the benefit of delegates to Mexico, the kind of action our global climate now requires: “Enough protest marches, enough banners… Let’s roll up our sleeves and start solving the problem, all together. If we wait till the politicians get their act together, it will be too late.”
 
 
---ENDS---
 
About 10:10 Global
 
10:10 Global is an ambitious project to unite people, businesses and organisations around the world behind one simple idea: that by working together we can achieve a 10% cut in carbon emissions.
 
It’s easy to feel powerless in the face of a huge problem like climate change, but by bringing individual actions together under one banner, 10:10 enables everyone to make a meaningful difference.
 
10:10 launched in the UK in September 2009 and has garnered support from every sector of British society. 10:10 Global is seeking to spread the success, ideas and ethos behind the UK campaign to all corners of the world. 10:10 Global launched on April 9th and now anyone, anywhere can signup to “do” 10:10 (ie cut their emissions). 10:10 Global will make the UK team’s resources and expertise freely available to a swelling list of international partners, who will run campaigns in their own countries, each as they see fit
 
10:10 has joined forces with 350.org – who last year pulled off 5,200 events in 181 countries which CNN called "the most widespread day of political action in the planet's history,"– to coordinate the biggest-ever global day of action on climate change, on October 10, 2010 (10:10:10).
 
For further information visit: www.1010uk.orgor www.1010uk.org/1010/press
 
 
 
 

Resource: 

100408 Global 101010_press_release.pdf