If 10:10's been slightly quiet of late, there's a very good reason why. We've been busying away behind the scenes on a ridiculously ambitious new website that we hope will do for carbon cutting what Google did for searching, Flickr did for photo sharing, and Twitter did for Stephen Fry. It's called My 10:10 and we're hugely excited about it – as is Blobman, the site's wide-eyed master of the revels.

In the coming months, every 10:10er will be invited to use the new site. At that point, you'll be able to meet your personal Blobman, understand your carbon footprint, compare yourself with your Facebook friends, get advice and share ideas, win challenges and medals for going green or getting political – and for good measure watch the world's cutest videos of kittens and puppies.

Right now, though, we've just started user testing and the only way to access the site is to be invited by an existing user. This morning we invited the first fifty test users and so far the feedback has been extremely positive. What's most exciting is that people are liking the site enough to invite their friends. As I type this, the number of users just crept up to 100. So something is obviously working.

We'll be blogging more as the testing period develops. In the meantime, if you really can't wait to use the site, email blobman@1010uk.org pleading for special treatment. You never know…