posted by Daniel Vockins

Lighter
Later: how to write to your local paper

Want to make the case for lighter evenings on your local paper's letters page? Here's how

If you want to help keep up the momentum behind the move to lighter evenings, now's the perfect time to write to a letter to your local paper explaining why you support the Daylight Saving Bill.

Local media is incredibly influential, and a strong, area-specific case for change can really help swing public opinion. Follow these five golden rules and you can't go wrong!

  • Be brief: concise, to-the-point letters are more likely to be published.
  • Make it personal: explain what lighter evenings would mean for you and/or your business. Illustrate with an example or anecdote or example where possible.
  • Emphasise local benefits: it's fine to touch on all the benefits of lighter evenings, but your focus should be on how the proposal would benefit your area. If you live in a seaside resort, for example, you could emphasise the boost to tourism. It's also worth specifically addressing any common objections that might have particular resonance in your area. If you're in Scotland, for example, try to dispel the myth that changing the clocks endangers schoolchildren.
  • Make it topical: has there been a spate of traffic accidents in the area recently? Lighter evenings will make our roads safer. Is your local hospital facing budget cuts? Lighter evenings will save the NHS around £138m a year. Tying your letter to current local issues makes it more likely to be published.
  • Send it to the right place: papers always have a specific address for letters, which they'll usually list on their website. Click here to look up the details for your local paper.