10:10’s Lighter Later campaign received a massive boost this morning – when the Metro newspaper ran a cartoon devoted to us!

The 1/3-page plug was a result of Lighter Later’s runaway success on Yahoo’s People’s Policies page, in which our simple suggestion to move the clocks forward by one hour to give us lighter evenings beat hundreds of other policy suggestions to top Yahoo’s charts.

For the uninitiated (where have you been?!), Lighter Later’s suggestion would cut CO2 emissions by around half a million tonnes a year, reduce road deaths, inject billions – yes, billions – of pounds into the tourism and leisure industries, and make us healthier and happier. No wonder everyone’s voting for it.

And there’s even better news: if Lighter Later continues to ride high in Yahoo’s charts, Yahoo will tell its 20million users all about the campaign. Now that would be a result! If you haven’t already, why not pop along to the People’s Policies page and vote for us now!