If 10:10's been slightly quiet of late, there's a very good reason why. We've been busying away behind the scenes on a ridiculously ambitious new website that we hope will do for carbon cutting what Google did for searching, Flickr did for photo sharing, and Twitter did for Stephen Fry. It's called My 10:10 and we're hugely excited about it – as is Blobman, the site's wide-eyed master of the revels.
In the coming months, every 10:10er will be invited to use the new site. At that point, you'll be able to meet your personal Blobman, understand your carbon footprint, compare yourself with your Facebook friends, get advice and share ideas, win challenges and medals for going green or getting political – and for good measure watch the world's cutest videos of kittens and puppies.
10:10 is still going, right?
Absolutely! 10:10 is carrying on into 2011 and beyond.
Is the name changing to 10:11?
We did think about that, but based on overwhelming feedback we've decided to stick with the 10:10 name.
Was last year a success?
The carbon footprint of making a car is immensely complex. Ores have to be dug out of the ground and the metals extracted. These have to be turned into parts. Other components have to be brought together: rubber tyres, plastic dashboards, paint, and so on. All of this involves transporting things around the world. The whole lot then has to be assembled, and every stage in the process requires energy. The companies that make cars have offices and other infrastructure with their own carbon footprints, which we need to somehow allocate proportionately to the cars that are made.
10:10 cropped up in Parliament again yesterday. In her first speech to the House, the first ever Green Party MP, Caroline Lucas, said:
"We must act so that the United Kingdom can meet its own responsibilities to cut the emissions of carbon dioxide and other gases that are changing our climate, and encourage and support other countries to do the same.
This House has signed up to the 10:10 Campaign – 10% emissions reductions in 2010. That's very good news."
Phew, what a 24 hours!