Lithuanian sailors put their time on dry land to good use

10:10:10 has most definitely arrived and in 24 countries across Russia, Eastern, Central and Southern Europe and North Africa, something amazing is happening.

The moment of truth

“So I’d like you to cook a low-carbon lunch for the office and write about it for the website”.

My heart sank. My skills in the kitchen barely extend beyond beans on toast and macaroni cheese at the best of times, without giving too much thought to food miles or the efficiency of my oven. Here I was, five weeks into my internship, faced with the prospect of my culinary inadequacies being on show for all to see. It didn't feel good.

There's a real buzz down at the National Magazine Company. As well as being a 10:10 media partner and doing some amazing work to cut its emissions, the company behind top magazines including Cosmopolitan and Esquire is also home to a colony of bees. And last week we were lucky enough to go behind the scenes as it jarred their first batch of honey.

Here at 10:10 we're working on a top-secret film project that'll promote carbon cutting in a completely new, exciting, and eyebrow-raising way, for release in the run-up to 10:10:10. It's going to be a very special project with some very, very big names involved, and it's been written by the legend behind flicks like Notting Hill and Four Weddings, Richard Curtis. That's right. THE Richard Curtis. We'd love to tell you more but we're completely sworn to secrecy right now.

There must be something 10:10-flavoured in the water of the Teign Valley. This quiet part of rural Devon is home to a cluster of 10:10 signups, three of our first 10:10 schools and four fantastic events planned for Sunday, 10th October, our Global Day of Doing on climate change.

Here at 10:10, we're of the view that cutting carbon and good business can easily go hand in hand. Which is why we're very excited about a carrotmobbing initiative planned for Sunday, 10th October, 2010, our 'Global Day Of Doing'.

What do beer, bikes and bogs have in common? Ingredients for a messy night out? Maybe, but they’re also the focus for three of the thousands of carbon-cutting events taking place as part of 10:10:10 - A Global Day of Doing on Sunday, 10^th October, 2010.