We began cutting our carbon emissions in 2008, and started by hiring a consultant to show us the ropes. We decided to join 10:10 a couple of years later to show our commitment.

Unfortunately, protecting the environment isn’t really much of a concern in Kuwait. Being an oil-rich country, energy prices are low and consumption is high.  People don’t think about (and often don’t even know about)  things like climate change,  and because the financial rewards of saving energy energy are much smaller than elsewhere, some people questioned why we were even bothering.