Update November 2012: the government just announced that it's not setting a 2030 target for clean power... yet. See our new blog to find out what this means, and what happens next.

Tony records a video message for 10:10

What made you join 10:10?

Some people were attracted to the simple target, the practical advice or the buzz that's surrounded the project since day one. Some used it to build on past successes, while for others, signing up was the first time they really got to grips with their carbon footprint.

And me? I'm involved with 10:10 because it gives me hope.

In 30 years of climate campaigning I've seen my share of highs and lows, but I've never seen anything quite like 10:10. Sure, it's about practical things you can do to cut your carbon, but to me, all those bulbs, boilers and bicycles stand for something bigger.