When Atle Engelset first stumbled upon the 10:10 campaign on facebook, his Norwegian coffee house already had some impressive carbon reductions in the sack. But six months down the road, Kaffehuset Friele are proving that an extra 10% isn't such a grind.
“We found out from our first carbon audit in 2008 that we emitted about 2000 ton of CO2 per year, and the most significant chunk of that came from the actual roasting of our coffee,” explains Engelset, who is CSR manager for Friele. "By switching from oil to gas we have cut our emissions by 25% (or 500 tons), obliterated our sulphur emissions, and reduced our dust particles and NOx emissions by 60 percent. We were the first coffee roasters in Norway to do that.”
Next up was the transporting of beans: “Previously green coffee was shipped to us in bags and a container could only carry 19 ton green coffee. So we scratched our heads a bit, and decided to switch to buying our main supply of green coffee in specially made bulk containers which can carry almost 22 ton, reducing emissions by another 10% (or 200 tons).”
Having an attainable goal and a community of businesses saying "just do it!" has inspired us to be even more energetic and competitive with our carbon cutting.
A pretty good start we’d all agree. But Friele seem determined to leave no stone unturned in their quest for low carbon coffee. “We saw that a lot of our friends were joining 10:10 and it made us feel that we could do even more. Having an attainable goal and a community of businesses saying "just do it!" has inspired us to be even more energetic and competitive with our carbon cutting. We have faith that we'll cut our carbon emissions by a further 10% by January 2011.”
To that end, Friele have set up recycling stations throughout the whole building, and are on target to reach 85% recyclable waste by the end of the year. “We have also become very conscious about flying less and having more virtual meetings,” says Atle, “and in the longer term we plan to change our lighting fixtures and begin to set environmental standards for our suppliers too.”
"10:10 helped us get motivated to set new goals for ourselves. We're loving the challenge and it feels good to do something instead of waiting for the politicians to agree on how we should be klimateregulated.”