"You think going green and travelling cheap don't go together? We dare to disagree," says Dr. Michael Reinicke, one of three managers at mitfahrgelegenheit.de (or rideshare.co.uk)
Team mitfahrgelegenheit.de
Launched in 2001, Mitfahrgelegenheit has quickly become Europe's largest online car sharing service with over 1.3 million registered users, and 10,000 joint journeys organised through their website every day.
Mitfahrgelegenheit’s mission is to make sure that the roads are empty and cars are full – and to save both money and carbon.
“We consider ourselves to be a green company but now want to take it a step further.” says Reinicke, “Less CO2 on the roads is one thing, less CO2 in the office is another. 10:10 is a great project and the perfect challenge to set ourselves.”